In October 2021, we shared our new strategic priorities which will ensure we can continue to serve our customers in the best way possible and are well-placed for the years … Tesco's Digital Transformation | The Case Centre, for educators It is the third-largest retailer in the world measured by revenues (after Wal-Mart and Carrefour) and the second-largest measured by profits Tesco House, head office in Cheshunt, Hertfordshire. Floated on FTSE 100 in 1947. Going digital means taking advantage of the different online communication channels, especially social media. Tesco has implemented marketing development strategies i.e. Corporate Strategy of Tesco Tesco Digital Transformation The combination of Tesco Clubcard – used by more than 20 million households in the UK alone – with its nearly seven million regular app users, and dunnhumby’s analytical expertise, creates a powerful digital capability. Low ROI – In 2009, Tesco reported a decline of returns on its investments. Mobile communications is one of the ways in which Tesco communicate with their customers. Tesco’s earliest competitor has been Sainsbury’s since the 70s. We will write a custom … Its ROI currently stands at 4.2% (Tesco 2010). Brand Positioning: The first step in forming a Marketing strategy for Tesco was to position the brand. Tesco’s SWOT Analysis - BStrategy Insights “It’s important to have both … from … Our research showed that Tesco had plenty of opportunity to lead with its smart changing room experience as part of a connected digital strategy. Tesco